Visual Strategy: Hero Image
CMFoodProduct
A visual concept for yuzu.
Whole yuzu fruits are arranged to visually express the appeal and goodness they contain.
Elements that are normally invisible — aroma, tartness, a gentle bitterness — are made visible as imagery.
The bottle at the centre is the symbol in which all of these are concentrated: natural elements coming together and becoming one finished product.
A luxurious yuzu moment, kind to body and mind.
Made from whole Kyoto yuzu grown with natural farming methods — not only the juice but the seeds, peel and pith — this is a refined yuzu drink for grown-ups, with softened bitterness and acidity, a rich aroma and a mellow taste.
Start the day with it topped up with sparkling or hot water, or unwind in the evening by adding it to shochu or whisky.
- Client
- Shichijuniko Co., Ltd. — kyoyuzu24.com
- Project Period
- Work with