Product Photography vs. Advertising Photography
CommercialProduct & Brand
When someone contacts us saying “we’d like our product photographed,” there’s one thing we ask first: do you want to show the product, or make people want it? They sound similar, but they’re a little different.
Product photography
For e-commerce and catalogues, what matters is accurately conveying shape, colour, material and size. Products are often shot on white, and the product itself is the star. However stylish the photo, if the colour looks different from the real thing, it fails as a product photo.
Advertising photography
Advertising goes further than the product. We think about how owning it will make you feel. Background, models, props, light, location — sometimes the product appears only small in the frame, because we’re photographing the brand’s world rather than the item.
Often you need both
In practice, we often produce e-commerce shots, a website hero image, vertical images for social media, advertising imagery and video all on the same day. That’s why, before the shoot, it’s important to work out not just how many images you need but where and how each will be used.
Based in Kyoto, LS STUDIO creates visuals for every channel, from product photography to advertising, social media and video.
Photos that show a product accurately, and photos that make you want it. We shoot with that difference in mind.